Wednesday, November 20, 2019
‘Artifishal’ Said to Expose Human Arrogance Involving Wild Salmon
Wednesday, June 26, 2019


The road to extinction is paved with good intentions.

That’s the premise behind “Artifishal,” a new film released this year by Patagonia.

The film shows how man’s efforts to engineer solutions to the dwindling salmon runs have simply hastened wild salmon’s slide toward extinction. And it shows the threats posed by fish hatcheries and fish farms.

It purports that hatcheries can’t make up for habitat loss, that putting more fish in the river results in fewer fish to catch and it looks at the impact of hatchery fish on starving orcas.

The Wood River Land Trust will screen Patagonia’s newest film at 7 p.m. Thursday, June 27, at the Sun Valley Opera House.

Tickets are $13, and each ticket includes a beer from Sockeye Brewing Company and a koozie. Tickets can be purchased at

“Artifishal” is a film about wild rivers and wild fish that explores the high cost—ecological, financial and cultural—of man’s mistaken belief that engineered solutions can make up for habitat destruction.

It broaches an issue that strikes close to home, considering that the nearby Salmon River—a designated Wild and Scenic River—is one of the most iconic salmon rivers in North America.

“The film dives into the issue of the collapse of wild salmon and, given our work and close proximity to the Salmon River, this is an issue that affects us all,” said Matt Steinwurtzel, community engagement coordinator for the Land Trust.

The film is being sponsored by the Wood River Land Trust in partnership with Steely Zips and RippleFlix.

The executive producer is Yvon Chouinard the film’s director is Josh Murphy.


~  Today's Topics ~

The Advocates Open Shiny New Haven for Those Escaping Abuse

SUN Air Art Invites Public to a Toast

WRHS to Present a Skit Every Sixteen Minutes



Advertising /Marketing /Public Relations
Inquiries Contact:

Leisa Hollister
Director of Marketing & Public Relations
(208) 450-9993
The largest online daily news media service in the Wood River Valley. We are the community leader, publishing 7 days a week. Our publication features current news articles, feature stories, local sports articles/video content articles and the Eye On Sun Valley show 6 days a week on COX Channel 13. See our Kiosks around the Wood River Valley!
P: 208.720.8212
P.O. Box 1453, Ketchum, ID  83340

© Copyright 2019 Eye on Sun Valley